Why Should UA Integrate with Apple Health or Google Fit?Īt IncentFit, we work with users to choose the apps that provide the most accurate data for tracking activities. Health and Fit also collect other important health information like, heart rate, and even calories consumed. Health and Fit will collect this data and provide the cleanest and clearest picture of users’ daily activities. Users can choose the best apps that work for tracking their fitness. Apple Health and Google Fit can integrate with a variety of apps, and aggregate the data from all of them. This decision was based on the many positive pluses in providing Apple Health and Google Fit integration. Previously Under Amour announced in a blog post that they would integrate with Apple Health and Google Fit. We spoke with a rep at Under Armour who confirmed in an email that this choice to remove integration “was not a technical but instead was a product decision.” Now, only MapMyRun will offer third party integration with Health and Fit. This change is sudden and indicates a drastic change in Under Amour’s marketing and product strategy. In the last couple of weeks users of Under Amour fitness apps ( MapMyWalk, MapMyFitness, etc.) may find themselves unable to connect to Apple Health or Google Fit.
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